Semiocapitalism, brand, and advertising. An overview
Keywords:
semiocapitalism, commodity sign, consumer value, semiotic production, brand, advertising.
Abstract
The purpose of this paper is introducing the reader into the production-consumption mode which we`re designating semiocapitalism, emphasizing the main components that work inside: the commodity/sign –its elementary form; the semiotic production –the productive genre that have replaced to material production in the nucleus of this system; and brand and advertising –the fundamental instruments of semiotic production. Through the exposition, the author try to immerse the reader into this economic-ideological system, in order that he or she may appreciate by itself until what level this production-consumption mode implies a rupture with the productive capitalism analyzed by Karl Marx.Downloads
Download data is not yet available.
Article download
Crossmark
How to Cite
Caro A. (2012). Semiocapitalism, brand, and advertising. An overview. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 5(2), 159-180. https://doi.org/10.5209/rev_PEPU.2011.v5.n2.37868
Issue
Section
Articles
License
In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
