Press-State relations in the distribution of institutional advertising in Spain

Abstract

This article analyzes what has characterized press-state relations during the first ten years (2006-2016) of the application of the Law of Advertising and Institutional Communication. It addresses the regulatory framework of and the impact of recommendations by the Communication and Institutional Advertising Commission, the Court of Auditors and the National Commission on Competitive Markets, along with rulings by the Constitutional Court. One sees how all of the foregoing together with the lack of a specific reference in the Law of Transparency leads to considering the need for more explicit regulations which go beyond recommendations to include obligations contributing to transparency.