Análisis de la Imagen Corporativa: introducción a la Iconometría

  • Luis Felipe Solano Santos
Keywords: Corporate image, Reputation, Iconmeter

Abstract

What is and of what consists that has been called “Corporate Image “, but more nowadays “Public Image” and even, “Reputation”? This article tries to analyze and determine that conception, as well as to establish his composition. Also, there presents as innovation a very useful tool, the Iconmeter, inseparable instrument of icon researching method, that allows to reach a graphical version for measuring the “image”, which results are really promising.

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Published
2010-11-24
How to Cite
Solano Santos L. F. . (2010). Análisis de la Imagen Corporativa: introducción a la Iconometría. Estudios sobre el Mensaje Periodístico, 16, 457-467. https://revistas.ucm.es/index.php/ESMP/article/view/ESMP1010110457A
Issue
Vol. 16 (2010)
Section
Articles

License

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