Claves de la construcción de género en las revistas femeninas y masculinas: análisis cuantitativo

Abstract

Studies done during last years about “Gender and Communication” claim to revise the concept of gender in the case of magazines for men or women. This concept should be replaced by categories such as “lifestyle”. Our purpose is to analyse comparatively the staff and the contents of ten magazines –five of them for men and the others for women– in order to determinate if there are genre differences and which they are. This article covers the quantitative analysis of a wider investigation on the construction of gender identity through the male and female magazines, financed by the Ministry of Science and Innovation.