El editorial como generador de campañas de agitación: intervención social de ABC y La Razón ante Educación para la Ciudadanía

  • Adolfo Carratalá Simón
Keywords: Editorial, Op-ed, Media campaign, Discourse, Opinion

Abstract

This paper analyzes which has been the role played by the newspapers ABC and La Razón in the public debate that preceded the introduction in Spain of the subject Education for Citizenship in 2007. This research, which considers the newspapers as political actors, tries to verify whether the editorial article is used as an essential discourse with which to construct media campaigns along a particular period. Likewise, this study examines the most relevant rhetorical and stylistic characteristics of these discourses to try to conclude what aim has guided the action of both newspapers during the conflict. The analysis shows that the fallacious argumentation and the agitator temper prevailed in these texts.

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Published
2010-11-24
How to Cite
Carratalá Simón A. . (2010). El editorial como generador de campañas de agitación: intervención social de ABC y La Razón ante Educación para la Ciudadanía. Estudios sobre el Mensaje Periodístico, 16, 107-129. https://revistas.ucm.es/index.php/ESMP/article/view/ESMP1010110107A
Section
Articles