La salud en la prensa gratuita especializada. Un fenómeno emergente
Abstract
This article studies the free specialised press whose contents are related to the health. It is a fact that health questions are of increasing interest to the general public. This tendency is reflected in the conventional daily press, to the extent that from carrying more or less relevant news items it now includes specific sections. The free press was not left unaffected by this phenomenon, and, at the start of the 1990s, entered this sector with publications aimed at health professionals. The article reveals the reality of these media considering aspects such as their contents and advertising.Downloads
Article download
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.