La representación del cuerpo de la mujer en la publicidad de revistas femeninas

Abstract

This work involves the analysis of the use made by luxury fashion brand graphic advertising of women’s bodies in the main trendy woman’s magazines. On the one hand, the physical and aesthetic models associated with the female body are approached from the point of view of nonverbal communication. On the other, the said models are related to the social importance that they have in terms of affecting the representations that women and the general audience make with respect to the body: they determine the perception and value and countervalues with which the self-image and corporal hetero-image are built.