Población, riqueza y diversidad mediática: análisis de la relación entre cibermedios e indicadores sociales en España

Abstract

Media are embbebed in dense social networks. By identifying their ecology it is possible to find relations among diversity, specialization of the media brands and social development. The Infotrends Database stored records on cybermedia by focusing in the editorial and geographical features of the media brand. Our study showed a digital communication map in Spain in the 2004 with relevant key findings: 1274 online media with a high level of specialization disseminated across 19 different Autonomous Communities in Spain. We explored relations among media, economy and population, analyzing specially the Information Society variables, to explore if the new technologies change the relationship between media and society. At this time, things did not change extremely: diversity of media on the Internet still depends of population taxes, general wealthness and proximity to power and decission centers.