Study of the perception of young people about the websites of political parties focused on home pages. The case of the Community of Madrid.
Abstract
This paper analyzes how political parties use web pages as digital communication tools, mainly through their homes. The study takes as a reference the websites visited by the young people surveyed in the last thirty days prior to the completion of the
questionnaire and belong to the following political formations: Ciudadanos (hereinafter C's), Izquierda Unida (hereinafter, IU), Más Madrid (hereinafter MM), Partido Popular (hereinafter PP), Partido Socialista Obrero Español, hereinafter PSOE), Unidas
Podemos (hereinafter UP) and Vox. A review of the existing literature is conducted and the research focuses on political parties that operate in the Community of Madrid in a recent scenario and rich in number of concurrent parties. The methodology integrates quantitative and qualitative techniques, which use the survey and the focus group as tools that determine the informative and classic nature of these websites.
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