Ideology and myths of romantic love in dating shows. Audience study of La isla de las tentaciones
Abstract
Romantic love and its myths are risk factors when it comes to gender-based violence; an idealised, all-powerful love, based on gender mandates and the idea of the partner as private property, so it is best understood in liberal and capitalist terms. Given this, and knowing the educational function of the media, Western society, where this model of love has taken root, must ask itself whether its audiences buy into such myths and ideology. Following the success of La Isla de las Tentaciones, this study aims to analyse the programme's audience in relation to two aspects: (1) myths assumed and rejected, and (2) the ideology with which viewers define themselves. To this end, a methodology consisting of a focus group and a survey has been applied, allowing us to glimpse, for example, how the myth of fidelity or omnipotence are primordial for viewers.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
