Twitter as means for activism towards Climate Change during COP26
Abstract
This research analyses the network of Twitter user interactions during the 26th UN Climate Change conference of Parties (COP26), hosted in Glasgow on 31st October to 13th November. The purpose of this paper is to measure its main features by identifying key players in the conversation and their main themes, taking account of possible correlations between the sentiment and objectivity of messages, and their level of engagement. To this effect, a social network analysis methodology was developed in relation to the configuration of the network. Moreover, we used a quantitative approach to detect possible correlations. Results showed a very small, centralised network where key players are mainly activists over political leaders or scientists. Finally, these results also showed relatively neutral and objective messages, where the engagement of tweets is stronger when messages are more objective and positive.
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