Changing Political And Media Agendas in the Election Campaign: The Case Of 20-D and 26-J in Spain

DOI: https://doi.org/10.5209/esmp.76689
Keywords: agendas, issues, media, political parties, content analysis

Abstract

In this study, an approach is made to the agendas of the media and political parties in the electoral campaigns of 2015 and 2016 in Spain. The objective of the research is to analyze if a change in the media agenda was a possible influencer for a change in the political agenda between both campaigns. For this, a content analysis of the political and media agendas is carried out, both the thematic and discursive aspects during the electoral campaigns of both elections. The results confirm a change of agendas in the political and media agendas between the 2015 and 2016 campaigns, although a direct influence of one agenda on the other cannot be determined.

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Author Biographies

Ismael Crespo Martínez, Universidad de Murcia

Catedrático de Ciencia Política y Administración. Director del Departamento de Ciencia Política, Hacienda Pública y Antropología Social de la Universidad de Murcia. Codirector del Centro de Estudios Murcianos de Opinión Pública (CEMOP) y Director de la revista de comunicación política Más Poder Local. Expresidente de la Asociación Latinoamericana de Investigadores en Campañas Electorales (ALICE).

Inmaculada Melero López, Universidad de Murcia

Doctora en Ciencia Política y Administración Pública por la Universidad de Murcia. Profesora asociada de la Universidad de Murcia. Investigadora del Centro de Estudios Murcianos de Opinión Pública (CEMOP). Secretaría ejecutiva de la Asociación Latinoamericana de Investigadores en Campañas Electorales (ALICE).

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Published
2022-02-04
How to Cite
Crespo Martínez I. y Melero López I. (2022). Changing Political And Media Agendas in the Election Campaign: The Case Of 20-D and 26-J in Spain. Estudios sobre el Mensaje Periodístico, 28(1), 53-63. https://doi.org/10.5209/esmp.76689
Issue
Vol. 28 No. 1 (2022)
Section
Research and Documents

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