Brasils Elections: analysis of candidates for the 2nd round images on Facebook

Abstract

This article aims to analyze the images published in the Facebook fanpages of the candidates for the second round of the presidential elections in Brazil in 2018, Jair Bolsonaro (PSL) and Fernando Haddad (PT), applying the discourse analysis and categorization methodology according to Bardin (1977). Therefore, 214 photo posts were collected in both fan pages, from October 7 2018 to October 28 2018, the days of voting in the 1st and 2nd round of the elections, respectively. The scenario from which the thematic under discussion emerges is presented in the Introduction. Considering Development, item 1 discusses the conection between communication, internet and control; in item 2, the particularities of voting, electoral campaigns and political communication are addressed to, in item 3, present the qualitative and quantitative analysis of the data collected, concluding with the Final Considerations.

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Published
2020-10-29
How to Cite
Reis Longhi C. y Santos Oliveira I. (2020). Brasils Elections: analysis of candidates for the 2nd round images on Facebook. Estudios sobre el Mensaje Periodístico, 26(4), 1455-1469. https://doi.org/10.5209/esmp.70143
Section
Articles