Non-formal education in Media Literacy and the qualitative results performance indicators. Research applied to the Press Reading and Media Literacy Promotion Plan in Andalucía

Abstract

This research analyzes the media literacy initiatives implemented in the Autonomus Community of Andalucía outside the official education system. The research studies the involved actors, the promoters and the content of the Government Order subsidizing the said activities. It also draws conclusions aiming at correcting the different interests that intersect in the initiative of the Andalusian Government, related to the clientelism of private commercial media and the need to provide critical tools to citizens for media consumption and content creation. In essence, this research deals with both promoting consumption per se and qualifying in critical thinking for decision-making processes and prosumer activity. As a result, criteria to apply indicators that allow the evaluation of the results achieved by the subsidized projects are proposed.