YouTube as a press distribution channel in Spain
Abstract
We are witnessing an unprecedented development of web traffic in digital native newspapers, so that we can already refer to a manifest coexistence between these media and the matrix ones. This emerging phase of the natives as reference media in the Spanish press allows us to identify a revitalization of digital journalism. From an exploratory approach based on a mixed methodology that combines quantitative and qualitative techniques, we analyze the presence of these newspapers on YouTube and the narratives used to disseminate content. We diagnose crossmedia practices and channels based on the journalistic specialization areas. The results are presented from a comparative perspective between traditional and digital native newspapers.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
