Evolution of Antena 3 television prime time (1990-2010): audience, macro genres and representative contents
Abstract
The arrival of private television was a point in the history of the medium due to the increase in supply, the introduction of programming strategies or the incorporation of new genres (hybrids). In this context, it is interesting to focus on the evolution of Antena 3 - the first private station in Spain - by carrying out an evolutionary analysis of its programming and audience from its birth to the analog blackout (1990-2010). An analysis of the content of the grills is carried out (4 weeks per year, representative of the programming of each season and the seasonal programming) creating a database that includes, among others, the following items: time, day, month and year of issue; stage of the channel; gender and macrogender; or duration. The analysis shows, among other results, that with each change of shareholder there have been direct changes in its programming; and the channel's commitment to certain macro genres such as information and fiction has been identified
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
