Television Contests as a Programming Strategy in Spain (1990-2010): Transformation and Formats
Abstract
The 1990s represented a turning point in Spanish television. The arrival of the private channels brought about the break-up of the monopoly that had represented public television and the beginning of competition between the public and private generalist channels. In this interest in attracting viewers and advertising investment, entertainment will be a key factor, materializing in the production of competitive formats. Using a qualitative methodology of content analysis, we will analyse the behaviour of competitive programmes from 1990 to 2010 and see how their presence is not only continuous in the programming grids, but also that the genre is adapted according to the needs of the programming and the audiences.
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