International television series programming in Spanish generalist channels (1990-2010)
Abstract
This research presents a quantitative analysis of the programming of international series in Spanish generalist channels from 1990 to 2010. It describes the nationality, original broadcasting network, format and series with the highest number of aired episodes and highest audience. Programming trends regarding formats, themes and series within different time slots are also discussed. During the period studied, the formats with the highest broadcast time and audience were North American network sitcoms and procedural series. The international series played an essential role in the launch of private networks (which used them as fillers) and were a reliable asset in prime time. American series helped generalist channels to distinguish their offer in a highly competitive television ecosystem.
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