The longitudinal relationship between online and offline political participation in the context of a presidential campaign

  • Alejandra Rodríguez-Estrada Universidad Autónoma de Baja California
  • Carlos Muñiz Universidad Autónoma de Nuevo León
  • Martín Echeverría Victoria Insituto de Ciencias de Gobierno y Desarrollo Estratégico, Benemérita Universidad Autónoma de Puebla
Keywords: online political participation, offline political participation, presidential elections

Abstract

Literature traditionally discusses the role that political participation (PP) plays in the democratic decision making of a country, most of the time from the dichotomy of formal or informal PP. Today's hyperconection, allows new PP expressions that must be considered when understanding the concept itself. In order to do so, one should understand the relation between online and offline PP, especially in times that detonate said interaction, as it happens during electoral times. 

An digital panel survey was applied at a national level with the objective to compare the relation between the online and offline report. We found that only at times closer to the election and after it, the spillover effect happens, in which we can say that the offline PP influences the online one. 

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Published
2020-01-16
How to Cite
Rodríguez-Estrada A., Muñiz C. y Echeverría Victoria M. (2020). The longitudinal relationship between online and offline political participation in the context of a presidential campaign. Estudios sobre el Mensaje Periodístico, 26(1), 297-306. https://doi.org/10.5209/esmp.67308
Section
Articles