The role of the media in the communication of the Public Policy of the National Strategy of Financial Education in Chile

Abstract

The financial education is being addressed in Chile as a public policy of the State, with guidelines, actions, target audience and a specific time horizon. However, despite being, for almost two years, in a state of implementation and execution, it has not been possible to detect any type of concrete impact on the population. One of the key indicators is the number of over-indebtedness and unfulfilled payments in the country, which has only recorded increases in recent years. This research proposes that the problem of the ineffectiveness of the public policy of promoting financial education in Chile, is that it lacks a clear and defined dissemination strategy focused on the media, who are the ones who would finally establish the theme in public opinion.