The infographic visualization: Study of its effectiveness in the interpretation of active audiences
Abstract
This document contains an evaluation method for the infographic, initially designed for the communicative comparison with other documents of identical contents, presented by means of written texts, which were proven in a successful investigation on the communicative effectiveness of the infographic visualization. It shows the research design that allowed obtaining results and conclusions of great reliability for the comparison. In the present study we intend to show the criteria with which selected selected infographics were investigated, with specific criteria, thanks to previous personal tests and after establishing and, after preparing the general criteria for a mass telematic consultation, they were sent and received by means of of a on line digital system, which allowed to determine the knowledge acquired by the interpreters, about what was document presented to them.
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In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
