Proposal of a participative system of communicative production in the Cuban Radio

Abstract

This article exposes the design of a communicative production system, with a participative approach, in the Cuban Radio. It expresses the main theoretical references, guiding principles, objectives, constitutive components and stages of radio production that support the proposal. To this end, a diagnosis was made of Cuban radio production in nine national, provincial and local broadcasting stations, based on a qualitative methodological strategy. Bibliographic review, documentary analysis, in-depth interviews and focus groups were used as research techniques. This proposal constitutes a consultation tool for the entities that participate in the radio production committed to the construction of active citizenships and social change. It can also contribute to the design of media communication policies and increase levels of citizen participation in the radio, as well as laying the foundations for future Education for Communication Programs.