Political speech of the media and hegemony in the electoral campaign Ecuador 2017

  • Christel Matute Zhuma Universidad de Guayaquil
  • Zenaida Costales Universidad de La Habana
Keywords: Hegemony, media, discursive strategies, Ecuador elections

Abstract

The political discourse of the media reached its clearest expression in the treatment of the different themes of the political life of any country, and particularly in moments in which are held elections to its main bodies of Government. Ecuador 2017 campaign was the chosen stage to carry out a study of the behaviour of media, as part of a research project carried out by the Faculty of communication of the University of Guayaquil, during which different discursive strategies of news framing became apparent. The results show one example of how the press has become a political actor in the struggle for hegemony over the popular consciousness.

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Published
2019-06-21
How to Cite
Matute Zhuma C. y Costales Z. (2019). Political speech of the media and hegemony in the electoral campaign Ecuador 2017. Estudios sobre el Mensaje Periodístico, 25(2), 935-941. https://doi.org/10.5209/esmp.64817
Section
Articles