Retweets by candidates as part of the political communication
Keywords:
Political communication, elections, retweet, image, Twitter.
Abstract
The current impact of social networks, especially Twitter, on the political communication strategies is transforming the way in which the electoral campaigns are organized. The purpose of this article within this context is to analyze the retweets issued by the leading presidential candidates during the electoral campaign for the 2016 Spanish general elections. By means of a mixed methodology where quantitative and qualitative methods of research are applied, it is possible to observe the relationship between politicians and the social environment, especially the mass media and citizens.Downloads
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Published
2018-11-05
How to Cite
Ruiz del Olmo F. J. y Bustos Díaz J. (2018). Retweets by candidates as part of the political communication. Estudios sobre el Mensaje Periodístico, 24(2), 1703-1713. https://doi.org/10.5209/ESMP.62242
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In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
