Social Big Data: an opportunity for business and employment

  • Angeriñe Elorriaga Illera Universidad del País Vasco-Euskal Herriko Unibertsitatea (España)
  • Iker Merchan Mota Universidad del País Vasco-Euskal Herriko Unibertsitatea (España)
  • Naiara Vink Larruskain Universidad del País Vasco-Euskal Herriko Unibertsitatea (España)
DOI: https://doi.org/10.5209/ESMP.62210
Keywords: Big data, social big data, social networks, digital communication, Basque enterprises.

Abstract

The scope of this article is to analyze the possibilities that the content generated in social networks by users offers for the enterprise strategies and how enterprises face the analysis of this data. Through a survey we find out that the enterprises in Basque Country know that big data reveal important information to them and they have already started to manage their big data, being a 40% of the survey respondents those who are working on big data managing strategies effectively. In addition to this, we find that the job profiles related to social big data strategies are also those of Communication areas. So there is a new job opportunity for more knowledge areas, not only the technique ones.

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Published
2018-11-05
How to Cite
Elorriaga Illera A., Merchan Mota I. y Vink Larruskain N. (2018). Social Big Data: an opportunity for business and employment. Estudios sobre el Mensaje Periodístico, 24(2), 1213-1222. https://doi.org/10.5209/ESMP.62210
Issue
Vol. 24 No. 2 (2018)
Section
Articles

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