Media records and heritage activation processes in Argentina

  • María Eugenia Conforti Instituto de Investigaciones Arqueológicas y Paleontológicas del Cuaternario Pampeano (INCUAPA), Universidad Nacional del Centro de la Provincia de Buenos Aires (UNICEN) (Argentina)
  • María Vanesa Giacomasso Universidad Nacional del Centro de la Provincia de Buenos Aires (UNICEN) (Argentina)
  • Valeria Azucena Palavecino Centro Interdisciplinario de Estudios Políticos, Sociales y Jurídicos (CIEP), Universidad Nacional del Centro de la Provincia de Buenos Aires (UNICEN) (Argentina)
DOI: https://doi.org/10.5209/ESMP.62209
Keywords: Heritage activation, local community, cultural heritage, Argentina.

Abstract

This paper presents a study on the treatment of local cultural press in the context of the International Congress for the Socialization of Heritage in the Rural Environment, held in Benito Juárez, Argentina, in 2015. It analyzes the coverage that the only graphical means of the city effects on the previous activities, those developed during the congress and the later that were reported by the newspaper. The ways in which the medium contributed to the visibility and representation of discourses and images on the local heritage are identified, actively participating in these processes and favoring communication about heritage in a broad and complex sense.

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Published
2018-11-05
How to Cite
Conforti M. E., Giacomasso M. V. y Palavecino V. A. (2018). Media records and heritage activation processes in Argentina. Estudios sobre el Mensaje Periodístico, 24(2), 1199-1212. https://doi.org/10.5209/ESMP.62209
Issue
Vol. 24 No. 2 (2018)
Section
Articles

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