The segmentation and media consumption of the Spanish audience: from social class to sociodemographic index (2005-2016)
Keywords:
Social class, socioeconomic index, audience, media.
Abstract
Social class is one of the socio-demographic segmentation variables universally accepted in the study of audiences. However, in the Spanish context a new segmentation variable has recently been introduced: the sociodemographic index. This article aims to deepen the complexity of the definition of social class and its evolution, to finally describe the penetration of the media in different social classes in Spain during the last twelve years (2005-2016) in order to identify social group practices related to media.Downloads
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Published
2018-04-17
How to Cite
Quintas Froufe N. (2018). The segmentation and media consumption of the Spanish audience: from social class to sociodemographic index (2005-2016). Estudios sobre el Mensaje Periodístico, 24(1), 871-885. https://doi.org/10.5209/ESMP.59984
Issue
Section
Research and Documents
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