Journalism and advertising in the digital revolution
Keywords:
Journalism, advertising, press on line, digital revolution, advertising investment
Abstract
The objective of the study is focused on the analysis of the relationship between journalism and advertising media in which these two different disciplines, forced to understand to survive move onstage in the current digital context. This integration is from various perspectives: economic, social and cultural. The relationship between media, specifically the press and advertising is very narrow. Both are needed, and support one another, forming a genuine symbiosis: advertising needs half press to reach consumers and this needs advertising to finance it. Stands out especially the influence and impact which has had Internet in the press, by the revolution which has resulted in changes of various kinds: modifying structures, parameters, procedures and methods of work in the current journalistic activity.Downloads
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How to Cite
Gómez Nieto B. y Tapia Frade A. (2014). Journalism and advertising in the digital revolution. Estudios sobre el Mensaje Periodístico, 20(1), 95-111. https://doi.org/10.5209/rev_ESMP.2014.v20.n1.45221
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Section
Studies
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