Perverse effects of advertising in francoist television (1956-1975)
Keywords:
Advertising, TVE, Franco (1956-1975), Consumerism.
Abstract
Advertising made the development of Spanish television possible. Thanks to it, too, the country could evolve into the most powerful economic progress hitherto known. Along with the consumer society, television commercials provided a more friendly, happier and easier life. The small screen quickly became the primary mean of advertising investment, which greatly encouraged the Spanish market stagnant. When the Francoist state introduced television, it could not imagine that advertising would change daily life, the minds and aspirations of citizens so radicaly. All this contributed to the willingness shown by the Spanish for political change to democracy.Downloads
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How to Cite
Montero M. (2014). Perverse effects of advertising in francoist television (1956-1975). Estudios sobre el Mensaje Periodístico, 20, 139-156. https://doi.org/10.5209/rev_ESMP.2014.v20.45095
Section
Articles
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