The protocol as science itself in the ecosystem of Communication. Spaces potential to transform a technique in a scientific discipline

  • Fernando Ramos Fernández Universidad de Vigo
Keywords: Ceremonial, symbolism, formal Science, public performance, corporate image

Abstract

The new location of the Protocol and college career, with all the expected levels, requires a rethinking of consideration as mere formal technique to serve the image and the symbolic representation of institutions and organizations, through public events. Their inclusion among the traditional careers of Communication, ancestry and career high, giving it requires rigorous research lines that exceeds the mere casuistry merely descriptive of ceremonies and rites, to deepen the social study of the legal and historical elements that form. By becoming a specific career should develop to be, their own science.

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Published
2013-11-25
How to Cite
Ramos Fernández F. (2013). The protocol as science itself in the ecosystem of Communication. Spaces potential to transform a technique in a scientific discipline. Estudios sobre el Mensaje Periodístico, 19(2), 1075-1089. https://doi.org/10.5209/rev_ESMP.2013.v19.n2.43489
Section
Research and Documents