The actuality decanted. Frames and styles in the front page titles

Abstract

The front page constitutes a showcase of the contents of the newspaper, a space of identity and for years now, increasingly, an element of marketing, a tool to attract the reader. Based on a comparative study from a hundred cover pages of ten newspapers, our article analyses the focus on ten topics of great interest published by them. The contributions of the framing theory in a combination with a pragmastylistic methodology make possible discover more clearly the nuances, and also the point of view used to define some news topics, to present the agents that participate or to point to the causes or possible consequences. In short, the mutual assistance between them defines better the analysis of the frames from the social reality that offer the mass media.