Appearance of Social Networks in Traditional Media as Informative Content: Comparative Analysis from two Spanish Quality Newspapers (20062-2010)

Abstract

Social networks are a phenomenon of recent appearance but that had have a great impact and its reflection as information content is a key to understand how this new reality is perceived and, most of all, how traditional media has received it. As a reply, we present a comparative study of two Spanish broadsheets –El País and El Mundo-in which we analyze the number of news published about the most popular social networks (Facebook, Twitter and Tuenti) in the first five years of their existence, analysing about its approach, its origin, its themes and its location. Furthermore we made a comparison about the position that these journals adopt in view of the different social network, and the profile and personality, strongly pronounced, that it is communicated of each one.