Food and Global Warming: “Livestock’s Long Shadow” in the Spanish Press

Abstract

Global warming framing in the news and its anthropogenic causes is of great importance for the apprehension of the subject by the public and, therefore, for the correct understanding of the individual responsibility of each one of us. For years this representation exhibited an irrational scepticism already abandoned by most of the media. However, the coverage of this topic is still rooted in mental structures that prevent processing real facts properly. This paper presents a case of study that confirms this thesis in a subject very related to personal decisions: food. Findings report the inability of the reference Spanish press to understand and communicate responsibly on the link between meateating and global warming.