Professional Profiles 2.0? An Approach to the Correlation between the Labour Demand and the University Education

Abstract

The development the Web 2.0 and the social media have given rise to the communicative paradigm change and it has made possible to the companies support a direct relation with the user. The current paper analyses the educational supply that the Official Masters of the Spanish Universities and the link with labour demands. By means of the use of qualitative and quantitative techniques, that allow us to reach a very high reliability applying the methodological triangulation, we try to answer questions as which are the new professional profiles under demand and if Spanish Universities have the assumed the change generated on Internet. It has been concluded that the labour demand of the new profiles created on the Net is not concurrent with the university offer and even more from the public institutions.