Dircom, Profession and Academy

  • Magdalena Mut Camacho Universitat Jaume I de Castelló
DOI: https://doi.org/10.5209/rev_ESMP.2013.v19.42172
Keywords: Director of Communication, Dircom, reputation, corporate communications, intangibles assets

Abstract

The review of the professional figure dircom is in an important moment, first the new perspective of a unified and human company, on the other social demands of a more reliable, together with the evolution of the academic world to adapt to European area of higher education, converge on the need to define the figure with insight. Therefore, from the academic world, we are facing a very interesting and fruitful, it is time to meditate and bring it to reality from different fields are required to be a professional dircom.

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Published
2013-05-16
How to Cite
Mut Camacho M. (2013). Dircom, Profession and Academy. Estudios sobre el Mensaje Periodístico, 19, 887-896. https://doi.org/10.5209/rev_ESMP.2013.v19.42172
Issue
Vol. 19 (2013): Número especial (abril): La enseñanza de la Comunicación en el Espacio Europeo de Educación Superior (EEES)
Section
Articles

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