The Emotional Speech on Audiovisual Advertising of DGT
Keywords:
Emotions, Traffic Department, Audiovisual Institutional Advertising, Road Safety.
Abstract
As is well known, one of the objectives of the Spanish Traffic Department (DGT) is to reduce accidents in both urban roads and on highways. Fortunately, in the last decade, there has been a decline in the number of accidents and death rates thereof. However, the numbers remain high, mainly because there are a percentage of cases that could be prevented with good driving practices. One tool available to the DGT are road safety campaigns both through mediaradio, billboards, television, Internet, and their YouTube channel and their own website. In this paper we analyze the different types of emotions that are represented in different spots that the DGT has promoted on television and note which ones appear more frequently.Downloads
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Published
2013-05-16
How to Cite
Martínez Rodrigo E. y Segura García R. (2013). The Emotional Speech on Audiovisual Advertising of DGT. Estudios sobre el Mensaje Periodístico, 19, 863-872. https://doi.org/10.5209/rev_ESMP.2013.v19.42169
Section
Articles
License
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