Information and Communications Technologies as a Vehicle for Innovation and Entrepreneurship in the European Higher Education Area: a Teaching Proposal Based on Digital Communication

  • Sergio Álvarez García Universidad Rey Juan Carlos (URJC)
Keywords: Multimedia Communication, Innovation, Teaching, University, Entrepreneurship

Abstract

This paper describes an operational model of communication and technology aimed at achieving educational, professional and institutional objectives in context: the classrooms of the Faculty of Communication Sciences at the Universidad Rey Juan Carlos. This model focuses on setting up a professional working environment and goaloriented projects covering actual needs of the institution in which teaching is taught and acts as a client. In teaching, autonomous learning is enhanced by active methodological strategies that are optimal also to lay the foundations of an attitude and an aptitude for entrepreneurship.

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Published
2013-05-16
How to Cite
Álvarez García S. (2013). Information and Communications Technologies as a Vehicle for Innovation and Entrepreneurship in the European Higher Education Area: a Teaching Proposal Based on Digital Communication. Estudios sobre el Mensaje Periodístico, 19, 583-592. https://doi.org/10.5209/rev_ESMP.2013.v19.42141