In Search of Balance between Regulation and Selfregulation of Online Behavioral Advertising
Keywords:
Behavioral advertising, on line, regulation, selfregulation, personal data, privacy.
Abstract
Behavioral advertising is the advertising market bet the rapid growth of the industry in the network. The installation and use of cookies on users’ devices allows this commercial practice, and at the same time, they have the rights of users and control their personal data or privacy. European policies have responded to this problem with the principle of prior consent (optin) against recent industry initiatives and inspired by American ideas of selfregulation. There is clearly a need for an agency agreement and balance public and private interests involved in this conflict.Downloads
Download data is not yet available.
Article download
Crossmark
Published
2013-05-08
How to Cite
Martínez Pastor E. y Muñoz Saldaña M. (2013). In Search of Balance between Regulation and Selfregulation of Online Behavioral Advertising. Estudios sobre el Mensaje Periodístico, 19, 289-297. https://doi.org/10.5209/rev_ESMP.2013.v19.42036
Section
Articles
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
