Reflections upon the development of student´s competences through an extra curricula activity

Abstract

This article presents a reflection upon the use of extracurricular activities, precisely the Print Nebrija Contest, now on its 10th edition. Each edition counts on working teams of advertising students and lecturers, being lecturers’ task to supervise the acquisition of objectives and help students to carry out the activity in a real professional working context. With the EEES, the teaching methodologies and group dynamics used in early editions had to be adapted in order to allow students to acquire the new competences and skills Bologna agreements specify and to allow students to face satisfactorily their professional career. In its first editions this Contest was organised by Advertising students but, since the EEES, an interdisciplinary approach has been adopted and students from the field of Journalism and Audiovisual Communication have been incorporated.