The popular Sciencie magazines in the social networks: "Muy interesante", "National Geographic" in Spanish and "Quo"

  • Aida María de Vicente Domínguez Universidad de Málaga
Keywords: social networks, popular Science magazines, mass media, research

Abstract

 The goal for this study is to research the incorporation of the Spanish popular Science magazines with the largest print run and spreading (Muy Interesante, National Geographic in Spanish and Quo) in the social networks. The origin of its presence in virtual communities is analized (the reasons for their insertion in those social networks, the social networks that were chosen, and the year in which their profiles were created), their content, their movements, the results they gobtained, and wether they are willing or not to plege on the social networks. This research offers new information about Spanish popular Science magazines strategies within the social networks as well as their effect on them.

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Published
2012-12-14
How to Cite
de Vicente Domínguez A. M. (2012). The popular Sciencie magazines in the social networks: "Muy interesante", "National Geographic" in Spanish and "Quo". Estudios sobre el Mensaje Periodístico, 18(2), 939-945. https://doi.org/10.5209/rev_ESMP.2012.v18.n2.41056