Who am I and who are You? Are social networks changing the image that Spanish radio journalists have of the public?

  • Pilar Carrera Álvarez Universidad Carlos III de Madrid
  • Eva Herrero Curiel Universidad Carlos III de Madrid
  • Nieves Limón Serrano Universidad Carlos III de Madrid
  • Clara Sáinz de Baranda Andújar Universidad Carlos III de Madrid
  • Eduardo Ocaña González Universidad Carlos III de Madrid
Keywords: Radio Journalism, Audience, Social Networks, Twitter, Participation.

Abstract

Are Social Media, and most specifically Twitter, transforming the image that Spanish radio journalists have of their publics? How are radio journalists using Twitter and what are their goals (if they have been established)? What kind of Social Media participation is more valued by radio journalists? These and other questions will be discussed throughout this article that presents the main results of a research project focussing on the transformations that Social Media are likely to produce in the journalist’s image of the audience, and, therefore, in the ways they report, closely linked to the implicit representation that journalists have of their audiences.

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Published
2012-12-10
How to Cite
Carrera Álvarez P., Herrero Curiel E., Limón Serrano N., Sáinz de Baranda Andújar C. y Ocaña González E. (2012). Who am I and who are You? Are social networks changing the image that Spanish radio journalists have of the public?. Estudios sobre el Mensaje Periodístico, 18, 223-231. https://doi.org/10.5209/rev_ESMP.2012.v18.40976