Discourse Connections in the Written Media: Education, Values and Sport
Abstract
This article analyses the discourse produced by written media in regard of sports news in Spain between 2008 and 2010. The objective of the research was to investigate and explain the ways in which values, such as effort and striving to better one’s performance, are represented through the sports news, but also countervailing attitudes, such as struggle and aggressiveness. The method that was used began with a critical discourse analysis (CDA) applying to sports news press with the largest print runs. A number of categories were drawn up that permitted classification and analysis of the transmission of those values. This approach was validated by a survey of 400 pupils in various secondary schools in Castile and Leon (Spain). The results of the research conclude that these media bring together sports reality and symbolic myths, in their pedagogical and educational aspects, to a very striking extent.
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