Journalism and Social Media: How Spanish Journalists Are Using Twitter.

  • Pilar Carrera Álvarez Universidad Carlos III de Madrid
  • Clara Sainz de Baranda Andújar Universidad Carlos III de Madrid
  • Eva Herrero Curiel Universidad Carlos III de Madrid
  • Nieves Limón Serrano Universidad Carlos III de Madrid
Keywords: Journalism, Social Media, Twitter, User Generated Content, Participation, Interactivity

Abstract

As part of their professional routine, Spanish journalists are gradually joining the ranks of active users of social networks like Twitter. Following some on-the-fly strategy or just winging it, and fully putting into practice the idea that “one must be where the people are,” they distribute information coming from their own media, viralize information from other users/media, editorialize as they go, sum up daily life or shoot the breeze about a variety of topics. This paper presents the results of an in-depth survey conducted among 50 Spanish journalists with active professional profiles on Twitter. The aim of the survey was to find out how they are using this social media at work, how they feel about it and what their expectations are.

Downloads

Download data is not yet available.

Article download

Crossmark

Metrics

Published
2012-06-04
How to Cite
Carrera Álvarez P., Sainz de Baranda Andújar C., Herrero Curiel E. y Limón Serrano N. (2012). Journalism and Social Media: How Spanish Journalists Are Using Twitter. Estudios sobre el Mensaje Periodístico, 18(1), 31-53. https://doi.org/10.5209/rev_ESMP.2012.v18.n1.39353