Reflection on the motivation of undergraduate students in the choice of communication studies at the universities of Madrid
Keywords:
Communication, University, Motivation, Media Consumption, EHEA.
Abstract
This paper reflects the research result of a group of professors of Department of Journalism IV (Media Management) of the UCM in July 2010 from a sample consolidated the three hundred students participating in the Summer Media School and whose main objective was their media literacy and familiarity with production processes in the mass media. Among the objectives is to know what reasons drove them to these students attend some of the degrees in Communication at the University of Madrid, from twenty items arising from one of the thirty-four survey questions: Why have you chosen to study this higher degree?Downloads
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How to Cite
Peinado Miguel F. y Fernández Sande M. (2012). Reflection on the motivation of undergraduate students in the choice of communication studies at the universities of Madrid. Estudios sobre el Mensaje Periodístico, 17(2), 383-400. https://doi.org/10.5209/rev_ESMP.2011.v17.n2.38121
Issue
Section
Monográfico
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