Argentina and the Exposition Internationale des Arts et des Techniques appliqués à la vie moderne in París (1937): fictions of progress and visual regimes
Abstract
As part of the renewal of the studies devoted to universal and international exhibitions, this text deals with some visual aspects of the Exposition Internationale des Arts et des Techniques appliqués à la vie moderne, held in Paris in 1937. This exhibition was based upon a formal and iconographic repertoire aimed at demonstrating European and French, superiority, despite its location in the twilight of the thought of the triumph of modernity. First, the article analyzes some aspects of the visuality constructed by the organization of the event, focusing on the continuities with previous exhibitions and their rhetoric of progress. Second, it examines the contribution of the Argentine Republic, considering both the Argentine Pavilion and other discourses, eminently visual, emanating from the official representation. The aim is to contribute to visual studies in the field of universal and international exhibitions, as well as to explore the conditions of inclusion of peripheral areas such as Latin America in these contexts.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Arte, Individuo y Sociedad is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
