Applying an adapted theory of planned behavior to visiting art exhibitions

DOI: https://doi.org/10.5209/aris.102756
Keywords: Art, Motives, Theory of Planned Behavior, Visiting Art Exhibitions

Abstract

The objective was to test the applicability of an adapted form of the Theory of Planned Behavior (TPB) to the behavior of visiting art exhibitions. A sample responded to a questionnaire on intention and behavior to visit art exhibitions, and on attitudes, subjective social norms, perceived behavioral control and motives related to such behavior. After an exploratory principal components analysis and a reliability analysis, a path analysis was used to test the previewed model. Responses to an additional open question on motives were subjected to thematic analysis. Results partially confirmed the application of TPB to visiting art exhibitions, with subjective social norms, perceived behavioral control and motives with an indirect significant effect on behavior mediated by intention. Subjective social norm had also a significant effect on behavior, while a gap was found between the latter and intention. Furthermore, a variety of motives for visiting art exhibitions were identified. Results help to understand and suggest ways to reduce the mentioned gap and increase the behavior of visiting art exhibitions, considering its potential for personal development and quality of life.

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Author Biographies

António M. Duarte, University of Lisbon

António M. Duarte, PhD, is an associate professor at the Faculty of Psychology of the University of Lisbon, Portugal and a member of the CICPSI - Center for Research in Psychological Sciences of the same faculty. He carries out teaching and research activities in the area of Educational Psychology and Psychology of Art. His research interests relate to the psychology of art appreciation, creation and artwork.

Niki P. Konstantinidi, University of the Aegean

Niki P. Konstantinidi, PhD, is a postdoctoral researcher at the University of the Aegean, Greece. She carries out research activities in the area of Education. Her interests are mainly related to the development and application of research methodologies applied to the Social Sciences, including the Psychology of Art.

Teresa A. Rocha, ISPA – University Institute

Teresa A. Rocha, PhD, is an assistant professor at ISPA – Instituto Universitário, Portugal and a member of APPsyCI – Center for Research in Applied Psychology, Capacities and Inclusion of the same institute. She carries out teaching and research activities in the area of Psychology of Aesthetic and Artistic Development. Her research interests are aesthetic development, creativity and art education.

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Published
2025-11-11
How to Cite
Duarte A. M., Konstantinidi N. P. y Rocha T. A. (2025). Applying an adapted theory of planned behavior to visiting art exhibitions. Arte, Individuo y Sociedad, Avance en línea, 1-13. https://doi.org/10.5209/aris.102756
Issue
Vol. Avance en línea
Section
Articles

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