Publicidad subliminal y consumo. Un estudio sobre su influencia en el recuerdo y en la motivación.

  • Mª Dolores Merino Rivera

Abstract

Tisis paper investigates if subliminal exposure ¡o isnages with motivational value affects incidental sisan term memory of televised advenisemenis. Results show that subliminal exposure affects ¡he motivation perceived, but ir does not affect incidental short term memory. Conclusions give posible reasons for resul¡s tisat could lead ¡o others possible invessigations.

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Published
1997-01-01
How to Cite
Merino Rivera M. D. (1997). Publicidad subliminal y consumo. Un estudio sobre su influencia en el recuerdo y en la motivación. Arte, Individuo y Sociedad, 9, 171. https://revistas.ucm.es/index.php/ARIS/article/view/ARIS9797110171A
Issue
No. 9 (1997)
Section
Articles

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