The fandom Phenomenon in Skam Spain. Perspective of Producers and Directors of Spanish Serialized Fiction

DOI: https://doi.org/10.5209/arab.84613
Keywords: Fandom, Skam Spain, Transmedia storytelling, VoD Platforms, producers, directors

Abstract

The series, aimed at young people, have conquered their space in Spanish fiction. In a context of transformation of audiences and narratives, we focus this research on Skam España, one of the teen series with greater projection in our country, focusing on the vision of a group of producers and directors on two aspects: transmedia strategy and fan phenomenon. We resorted to the in-depth interview technique, with which we gathered from the assessment of a group of professionals involved in the inception of Skam España and in most of the most successful teen series in recent years, and identified certain trends: the increase in supply, brought about by VoD platforms, has allowed segmenting the target and betting on scripts aimed at teenagers; transmedia narratives have generated stories spread across multiple channels, encouraging the interaction of fandom.

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Author Biographies

Rocío Gago Gelado, Antonio de Nebrija University

PhD in Communication Sciences (URJC). Member of the Innomedia research group. Her lines of study focus on new television formats, fiction series and gender. Author of the book Ciberfeminismo en España: discurso teórico y prácticas digitales (2019). She has published articles in high-impact journals. She has coordinated the book La nueva edad de oro de las series de ficción en España: mercados, narrativas y públicos (2022). She directs the Audiovisual Communication Degree at the Faculty of Communication and Arts (Antonio de Nebrija University), where she is also a lecturer. In the non-academic field, he has worked on Spanish fiction series such as Vis a Vis, Los Serrano and Los hombres de Paco, in scriptwriting, producing and directing.

Mercedes Herrero de la Fuente, Antonio de Nebrija University

PhD in Information Sciences (Universidad Complutense de Madrid), Master in Radio Journalism (Universidad Complutense de Madrid) and Master in Applied Linguistics (Universidad Antonio de Nebrija). She is a member of the Innomedia research group and is part of the R+D+I research project "Disability and digital competences in the audiovisual sector" (PID2019-105398RB-C21), funded by the Spanish Ministry of Science and Innovation. She has been a research fellow at: Cornell University (USA), Saldford University (UK), Radboud Univesiteit (Netherlands) and Karlova Univerzita (Czech Republic). He has published 10 articles in highly indexed journals and 15 book chapters in scientific impact publishers. He has participated in numerous international conferences. Her research interests include the application of new technologies to news discourse, misinformation in social networks, transmedia storytelling, new documentary models and new professional profiles, especially in the field of data journalism.

Professor accredited for public and private universities by the Agency for Quality, Accreditation and Foresight. Professor at Antonio de Nebrija University, where she teaches different subjects related to television production, reports and documentaries and international journalism. She has been director of the Master's Degree in Digital and Data Journalism and the Master's Degree in Television Journalism.

In the audiovisual field, she was a producer for Telemadrid's news programmes, where she participated in the coverage of national and international news events for more than 15 years.

 

Távarez, Antonio de Nebrija University

Lecturer in the Faculty of Communication and Arts at Nebrija University in the subjects of Audiovisual Technology and Fiction Series. PhD student at the Complutense University of Madrid, his thesis will deal with the transformation of teen series narratives. His research work also focuses on fiction series, streaming platforms and professional skills in the communication sector. In university management, he has directed the Nebrija Medialab teaching innovation project since 2017 and is a tutor in Audiovisual Communication studies. In the professional field, he founded the production company Submarino Audiovisuales in 2022 and has been co-director of the digital media Previously, on fiction, film and television series since 2015.

 

 

 

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Published
2023-06-12
How to Cite
Gago Gelado R., Herrero de la Fuente M. y Andy. (2023). The fandom Phenomenon in Skam Spain. Perspective of Producers and Directors of Spanish Serialized Fiction. Área Abierta. Revista de comunicación audiovisual y publicitaria, 23(2), 159-173. https://doi.org/10.5209/arab.84613
Issue
Vol. 23 No. 2 (2023)
Section
Articles

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