The TV Set (1974, 2022) as Intracultural Remake: From the Society of Spectacle to Surveillance Capitalism
Abstract
This paper explores the potential and artistic relevance of the contemporary remake through the specific case of The TV Set (1974), a piece included in the Tales to Keep You Awake (1966-1982), currently updated in the year 2022. It is proposed that the new version directed by Jaume Balagueró is an intracultural remake, in which a heterodiegetic appropriation is carried out to rearticulate Ibáñez Serrador’s findings and insert them in a contemporary context whose paradigm implies the surpassing of the original. Starting from the thought-provoking allegorization of the ideas on the role of the society of spectacle in the late Francoist period, the remake updates its socio-cultural dialogue, now oriented to the role of multi-screen mediatization in surveillance capitalism. In this sense, there is suggestive proof of the continuing relevance of certain narratives, which can be periodically revisited through the transformative dynamics of the remake.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Área Abierta. Revista de comunicación audiovisul y publicitaria is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
Área Abierta. Revista de Comunicación Audiovisual y Publicitaria is an open access journal that does not charge authors for article processing (submission, review or editing) or publication.
