Radiography of the Environmental Consultancy to the Audiovisual Industry in Spain: An Emerging Sector

DOI: https://doi.org/10.5209/arab.97185
Keywords: sustainability, audiovisual production, green shooting, Sustainable development goals, environmental consultancy, eco management

Abstract

The expansion to all industrial and business areas of eco management, the eco efficiency  and corporate sustainability management to mitigate their impacts on the natural environment, has reached the audiovisual sector. Green Shooting, which describes the set of green measures implemented in the process of creating an audiovisual product, is one of the most innovative phenomena occurring in this field in Spain. Thus, companies specializing in environmental consultancy for the audiovisual sector offer solutions for consultancy, training, and procedures related to all environmental issues in all stages of audiovisual production. The purpose of this study is to thoroughly investigate, using a quantitative-qualitative methodology, the nature of environmental consulting companies specialized in the audiovisual sector, to dimension their volume, and to analyze the reasons behind the significant development they have experienced in recent years.

 

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Author Biographies

Susana Asenjo McCabe, Universidad Carlos III de Madrid

Profesora asociada en el Departamento de Comunicación de la UC3M desde 2005. Investiga sobre marketing social, activismo de marca y Green Shooting. Imparte docencia en el Grado en Comunicación Audiovisual y el Doble Grado en Periodismo y Comunicación Audiovisual de la UC3M así como en varios másteres, coordinando sus prácticas externas, tutorizando Trabajos de Fin de Estudios e impartiendo Publicidad y Comunicación.

Begoña Herrero Bernal, Universidad Carlos III de Madrid

Profesora asociada en el Departamento de Comunicación de la UC3M desde 2005. Investiga sobre dinámicas de producción en la industria audiovisual televisiva. Imparte docencia en el Grado en Comunicación Audiovisual y el Doble Grado en Periodismo y Comunicación Audiovisual de la UC3M, Máster Universitario en Cine y Máster en Guion de Cine y Televisión, concretamente coordinando sus prácticas externas y tutorizando Trabajos de Fin de Grado y Máster.  

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Published
2025-02-10
How to Cite
Asenjo McCabe S. y Herrero Bernal B. (2025). Radiography of the Environmental Consultancy to the Audiovisual Industry in Spain: An Emerging Sector. Área Abierta. Revista de comunicación audiovisual y publicitaria, 25(1), 81-100. https://doi.org/10.5209/arab.97185
Issue
Vol. 25 No. 1 (2025)
Section
Articles

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